Gold
Award
In Transit
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
United States
2025
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Entrant Company
Area 23, an IPG Health Company
Program
Clio Health 2025
Advertiser Category
Health Institutions & Services
Medium
Audio Craft
Category
Casting/Performance
Bernie Wagenblast, the iconic voice of the New York City subway system, recently came out as a transgender woman. To celebrate Transgender Day of Visibility, we replaced her famous audio announcements with new ones, recorded in her female voice. For the first time ever, New Yorkers riding the subway were guided by a trans voice – and learned that transgender people are part of their everyday lives.
Credits
Advertising Agency
Area 23, an IPG Health Company
New York
Advertiser / Brand
Callen-Lorde
New York
Advertising Agency
Area 23, an IPG Health Company
New York
Agency Network
IPG Health
New York
Holding Company
IPG
New York
Production Company
Famous Who?
Sao Paulo
Music/Sound Company
Ritmika Audio Arts
São Paulo
Public Relations Agency
Weber Shandwick
New York
Animation Company
Lado Animation
Sao Paulo
Production Company
WideLabs
Porto Alegre
Client
MTA
New York
Client
NYC LGBT Historic Sites Project
New York
Chief Creative Officer
Tim Hawkey
AREA 23, an IPG Health Company
Chief Marketing Officer
Donnie Roberts
Callen-Lorde
Chief Creative Officer
Tim Hawkey
AREA 23, an IPG Health Company
EVP, Group Creative Director
David Traini
Area 23, an IPG Health Company
SVP, Creative Director
Thiago Fernandes
Area 23, a IPG Health Company
SVP Creative Director
Widerson Souza
Area 23 an IPG Health Company
VP Creative Director
Victor Afonso
VP, Associate Creative Director
Renan Bulgari
Area 23, an IPG Health Company
VP, Associate Creative Director
Walter Soares
Area 23, an IPG Health Company
Associate Creative Director
Anastasia Leitner
Area 23, an IPG Health Company
Senior Art Director
Jordan Bowens
Area 23, an IPG Health Company
Integration Director
Samuel Callegari
FCB Health New York, an IPG Health Company
Project Management Supervisor
Michael King
Area 23, an IPG Health Company
SVP, Group Director - Production
Chinkara Singh
Area 23, an IPG Health Company
Broadcast Producer
Ian Smith
Area 23, an IPG Health Company
Vice President Client Experience
John McCourt
Weber Shandwick
Director
Jean Paulo Lasmar
Famous Who?
Executive Producer
Fred Farah
Famous Who?
Executive Producer
Fernanda Carpinelli
Famous Who?
Director of Photography
Brian Rubén Mendonza
Famous Who?
Post Producer
Ivan Lemos
Famous Who?
CEO, Founder & Creative Director
Henrique Tanji
Ritmika Audio Arts
Animation Director
Boca Ceravolo
Lado
Executive Producer
Stefanie Dias
Lado
Management Production
Carol Fernandes
Lado
Motion Graphics
Digo Sousa
Lado
Motion Graphics Artist
Lucas Pineda
Lado
Chief Operational Officer
Beatriz Ferrareto
WideLabs
Back end programer
Lincoln Araujo Dias
WideLabs
Chief Innovative Officer
Marcelo Capper
WideLabs
Chief Technology Officer
Rodrigo Malossi
WideLabs
Chief Executive Officer
Nelson Leoni
WideLabs
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