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Shortlist Award
Life Models
NOT PUTTING ON A SHIRT
United States
2025
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Entrant Company
Area 23, an IPG Health Company
Program
Clio Health 2025
Advertiser Category
Health Awareness & Advocacy
Medium
Film
Category
61 Seconds to Five Minutes
Life Models captured on film the visceral reactions of students in a live figure drawing class that redefined the beauty standards for women with breast cancer. We surprised art students in one of their regular classes with an unexpected model: a woman who had received a double mastectomy and chose to stay flat. It was a first-of-its-kind experience for all of them. With Life Models, the nonprofit Not Putting on a Shirt started a new conversation among women with breast cancer and their physicians about health, choices, and beauty.
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