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GRIP: A Toyota Story
Toyota
United States
2025
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GRIP Episode 1...GRIP Episode 2...GRIP Episode 3...GRIP Episode 4...GRIP Episode 5...Entrant Company
Intertrend Communications
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Film Craft
Category
Animation
Category
Animation
Toyota launches its first-ever anime series, GRIP. A world where Toyota’s exhilarating GR vehicles fight against the evil threat of soulless, machine-driven cars.
Before this, no automotive manufacturer touched the tension between self-driving cars and automotive enthusiasts in popular culture. By positioning the brand clearly on the side of driving enthusiasts, Toyota shows that it's anything but boring and safe.
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