Entrant Company
Ogilvy Health UK
Advertiser Category
Health Awareness & Advocacy
Sunbeds can emit up to 15x more UVA than the sun, which led The World Health Organisation to declare them as dangerous as smoking and place their use into the highest risk level for cancer. Use a sunbed before 35 and your risk of getting skin cancer increases by almost 60%.
Despite this, sunbeds remain in use in the UK under the Sunbed Regulation Act. We chose the anniversary of the Sunbed Regulation Act to launch a call to action – calling on the UK Government to update it and make warnings mandatory in tanning salons. Because if you go into a tanning salon, and stay under a sunbed for the time that regulations allow, your skin will be irreparably damaged. It will blister. It will burn. So we did the same to the law. We printed out the law, put it on a sunbed, and watched it burn. The burnt laws were then sent to politicians, journalists and influencers to demand changes to legislation.