When a baby is hugged, the sound of their parent’s heartbeat soothes them and even promotes their growth and development, much like it did in the womb. What if we created a tool for parents and babies that could keep the benefits of hugs going and soothe baby as they fall asleep? So, Huggies created Sound of a Hug – an innovative tool that generates a custom baby sleep track inspired by their parent’s hug. Using SoundofaHug.com or Amazon Alexa, parents can enter their heart rate, which adjusts the beats per minute of a sleep track in real time. They can then add layers sound design, music and white noise to customize the track to baby’s needs, adapting to their current mood, time of day, sleeper type, and favorite kind of hug. Over 50,000 unique sleep tracks can be generated, comforting every baby with a song straight from their parent’s heart.