Art Directors Club: Be Seen By The Best Eyes

Shortlist Award

Be Seen By The Best Eyes

Art Directors Club

United States

2025

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company

MullenLowe Design Studio

Entry Type

Public Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Design

Category

Posters

In today’s world, getting noticed has never been easier. Views, likes—whatever a retweet is called now—it’s a veritable buffet of empty calories for personal validation. But when it's just peers and parents tapping the like button, the creative sea can start to feel pretty shallow. To remind the creative community why real recognition matters, we crafted a series of surreal, visually striking animated shorts—equal parts humor, absurdity, and eye-catching design. These films bring to life the idea of “Be Seen by the Best Eyes”—a metaphor for the discerning gaze of the ADC Awards jury, the industry’s tastemakers who don’t just see great work, but elevate it. With endless platforms to showcase creativity, we needed to make the ADC Awards stand out as the pinnacle of creative recognition. The jurors chosen for this festival are the ones who shape careers, define what’s next, and are eager to discover work that genuinely moves the needle. This campaign was an open invitation to creators everywhere: bring your best work forward and get it seen by the most discerning eyes in the business. To broaden our reach and inspire a more diverse range of submissions, we leveraged nostalgia—think Pixar meets ‘90s MTV—to deliver an impactful message with disruptive design. Because in a world full of noise, the best work makes it impossible to look away.

All 2025 Winners

Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now

Buy a Statue in Design to Celebrate Your Team

Order Now