Entrant Company
SERVICEPLAN GERMANY
Entry Type
Product/Service
Lufthansa wants to inspire people to embark on new adventures. In the cinematic film, the protagonist is magically transported from her everyday life to her dream destinations as she types them into the flight search bar on the Lufthansa app.
The camera stays unusually close to the protagonist—very uncommon for travel advertising. The visuals blend slow motion with fast cuts, crystal-clear images with blurred motion. The creative editing highlights her emotional state as she stumbles from one scene to the next, barely able to believe her adventure.
Music and sound enhance the cultural diversity of the destinations, making the film even more immersive. Ambient noises intertwine with the images in her mind as she rushes through countless worlds. Until, finally, she awakens from her daydream—finding herself in the cabin of a Lufthansa flight, enroute to her next adventure.