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Shortlist Award
Night Classroom
McDonald's
Philippines
2025
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Entrant Company
Leo Manila
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Experience/Activation
Category
Special Build
In the Philippines, majority of middle to lower-income family homes are not conducive to learning because of cramped space, weak internet connection. and distracting, noisy environments. With campuses and libraries shut down for the night, many students end up bearing these challenges. Meanwhile. McDonald's spacious, well-lit, and air-conditioned restaurants open 24/7 near colleges and universities become quiet into the wee hours of the night. So we converted over 100 stores adiacent to some 250 schools and universities into McDonald's Night Classroom. These came with strong, stable WiFi, laptops for free use, gadget charging stations, study dividers, and even free snacks. Free learning hubs for students to use. Open all over the country, all night, every night.
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