LG: Menopause Mode

Shortlist Award

Menopause Mode

Brazil

2025

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Entrant Company

AlmapBBDO

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Use of Data

Category

Specific Target Audience

Menopause Mode uses artificial intelligence to recognize hot flashes as they happen and automatically turns down the temperature on the air conditioning unit to provide relief and comfort. Using a smartwatch, Menopause Mode cross-references vital signs and triggers the air conditioning to release a wave of cool air as soon as a hot flash begins. Approved by major women’s health organizations, this is undoubtedly a new, crucial ally for women navigating this challenging time, one that still faces considerable societal stigma.

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Credits

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