Lightbox
Shortlist Award
100 Years of General Motors in Brazil
General Motors
Brazil
2025
Share:
Facebook Linkedin X

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Case Board Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Case Study Video

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Execution Video
Entrant Company
WMcCann
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Film Craft
Category
Cinematography
Category
Cinematography
To mark 100 years of Chevrolet in Brazil, we created a cinematic piece that transcends traditional advertising, transforming into a true tribute to the brand’s legacy. The film revisits some of the most defining moments in Brazilian history, showing how Chevrolet has always been present, from its first models to the electric vehicles shaping the future. The production stands out for its immersive cinematography, featuring living paintings that recreate iconic historical scenes with meticulous detail. Hyper-realistic 3D transitions seamlessly connect different eras, making Chevrolet’s cars the key visual link throughout the film. An original soundtrack blends traditional Brazilian rhythms and instruments to mirror the evolution of each decade, creating an emotional soundscape. Narrated by Fernanda Torres, Golden Globe winner and Oscar nominee, her powerful voice adds depth and authenticity, guiding the audience through this journey. With the concept "When we look back, all we see is the future," Chevrolet not only celebrates its centennial but reaffirms its commitment to Brazilians for the next 100 years. More than a retrospective, this film is a manifesto of the future Chevrolet continues to build alongside Brazil.
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Film Craft to Celebrate Your Team

Ads of the World