Heineken: Pub Museums

Shortlist Award

Pub Museums

Heineken

Ireland

2025

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Entrant Company

LePub

Entry Type

Business to Business

Program

Clio Awards 2025

Medium Type

Professional

Medium

Innovation

Category

Experience/Activation

Pubs are culturally significant pieces of Irish history, but many are now struggling to keep their doors open. The Irish Heritage Council offers protected status, tax support and other financial benefits to places of historical significance that are open to the public, such as museums. Heineken’s Pub Museums turns historic Irish pubs into virtual museums, making them eligible for tax reductions, helping their rich past safeguard their future.

All 2025 Winners

Credits

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