Lightbox
Gold Award
Menopause Mode
LG
Brazil
2025
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Entrant Company
AlmapBBDO
Entry Type
Products & Devices
Program
Clio Health 2025
Advertiser Category
Lifestyle, Wellness & Over-the-Counter
Medium
Digital / Mobile
Category
Wearables
By 2025, over a billion women across the world will be postmenopausal. But there are still few alternatives to relieve the most common symptom of this period: hot flashes. Menopause Mode uses artificial intelligence to integrate, for the first time, the air conditioner with the smartwatch, aiming to recognize hot flashes as they occur and automatically send a refreshing wave of air into the environment, providing relief and comfort for women. Automating this process means women don’t have to turn the air conditioner on and off all night, and often don’t even have to wake up, as the room temperature adjusts automatically as hot flashes appear. Endorsed by major women’s health organizations, this is undoubtedly a new, crucial ally for women navigating this challenging time, one that still faces considerable societal stigma.
Credits
Advertising Agency
AlmapBBDO
Sao Paulo
Advertiser / Brand
LG
Sao Paulo
Advertising Agency
AlmapBBDO
Sao Paulo
Agency Network
BBDO
New York
Holding Company
Omnicom Group
New York
Production Company
Compañia
Sao Paulo
Music/Sound Company
Ganso Music
Sao Paulo
Digital Agency
20DASH
Sao Paulo
Chief Creative Officer
Pernil
AlmapBBDO
Chief Creative Officer
Luiz Sanches
AlmapBBDO
Chief Executive Officer
Filipe Bartholomeu
AlmapBBDO
Executive Creative Director
Rafael Gil
AlmapBBDO
Executive Creative Director
Rodrigo Almeida
AlmapBBDO
Creative Director
Daniel Chagas Martins
AlmapBBDO
Creative Director
Daniell Rezende
AlmapBBDO
Creative / Head of Creative Technology
Lilian Cavallini
AlmapBBDO
Art Director
Francis Alan
AlmapBBDO
Copywriter
Fabio Tedeschi
AlmapBBDO
Project Manager
Luan Henriques
AlmapBBDO
Project Manager
Renata Roberta
AlmapBBDO
Developer
Denis Shirazi
20DASH
Account Team
Renata Carvalho
AlmapBBDO
Account Team
Viviane Sgarbi
AlmapBBDO
Account Team
Isabel Reis
AlmapBBDO
Account Team
Mayara Cortez
AlmapBBDO
Account Team
Lais Oliveira
AlmapBBDO
Planner
Beatriz Scheuer
AlmapBBDO
Planner
Julia Albero
AlmapBBDO
Planner
Gabriel Ridolfi
AlmapBBDO
Planner
Yannka Santos
AlmapBBDO
Media Team
Patricia Gogliara
AlmapBBDO
Media Team
Adriana Roza
AlmapBBDO
Media Team
Lucas Gilardino
AlmapBBDO
Media Team
Raquel Andrade
AlmapBBDO
Media Team
João Eustáquio
AlmapBBDO
Content Strategist
William Loiola
AlmapBBDO
Content Strategist
Deise Esteves
AlmapBBDO
Head of Production
Diego Villas Bôas
AlmapBBDO
Agency Producer
Charles Nobili
AlmapBBDO
Agency Producer
Amanda Arcaro
AlmapBBDO
Special Projects Coordinator
Julia Newman
AlmapBBDO
Special Projects
Carol Anjos
AlmapBBDO
Director
Jorge Teivellis
Compañia
Director of Photography
Rafael Trindade
Compañia
Executive Producer
Maria João Calheiros
Compañia
Executive Producer
Marquinhos Monteiro
Compañia
Drector of Production
Giba Rodrigues
Compañia
Production Coordination
Marcos Monteiro
Compañia
Production Coordination
Lourenço Almeida
Compañia
Art Director of Film
Camile Comardine
Compañia
Editor
Serginho Diniz
Compañia
Color Grading
Eduardo Coelho - Dudu
Compañia
Case Editor
Carlos Eduardo da Silva
AlmapBBDO
Editor
Bruno Chiosea
AlmapBBDO
Motion Designer
Misael Mululo
AlmapBBDO
Motion Graphics
Akira Takiishi
Music Director
Cesar Brandão
Ganso Music
Music Director
Patricia Coelho
Ganso Music
Approval
Rodrigo Fiani
LG
Approval
Sonah Lee
LG
Approval
Raquel Jesus
LG
Approval
Kelly Cristina
LG
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