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Silver Award
My Friend, Max Hate
White Ribbon
Canada
2025
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Entrant Company
Bensimon Byrne
Program
Clio Health 2025
Advertiser Category
Health Awareness & Advocacy
Medium
Film
Category
61 Seconds to Five Minutes
To combat the rise of influencers in the manosphere, we created one of our own—Max Hate, a malevolent, misogynistic puppet inspired by today’s most toxic “masculinity influencers.” Max served as a visual metaphor for how young boys are manipulated into becoming puppets of online hate. We used him to expose the inner workings of the manosphere while empowering families and young men to recognize, question, and reject its harmful narratives.
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