Bronze
Award
The Color Of Thirst
Liquid I.V.
United States
2025
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Entrant Company
Miami Ad School
Entry Type
Health & Wellness
Program
Clio Health 2025
Advertiser Category
Student
Category
Print & Out of Home
THE COLOR OF THIRST
IT'S NOT AS PRETTY AS IT LOOKS
A glowing yellow installation catches your eye until you realize it's pee. This Liquid I.V. OOH turns urine's color into a powerful reminder: the darker it is, the more dehydrated you are.
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