Bronze
Award
Unbelievably Long Lasting
Procter & Gamble - Old Spice
Spain
2025
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Entrant Company
Burns The Agency
Entry Type
Products & Devices
Launch Country
Spain
Program
Clio Health 2025
Advertiser Category
Lifestyle, Wellness & Over-the-Counter
Medium
Film Craft
Category
Casting / Performance
A pirate ship, a foul-smelling crew, and an intruder who smells fresher than anyone across the seven seas. Old Spice’s new adventure takes place in a pirate universe and introduces a new hero for the brand: Archibald Nicescent, the only pirate who smells great for 24 hours thanks to a new formula. This piece aims to build tension aboard our ship and ends by referencing—and reimagining—one of the brand’s most iconic jokes: I’m on a seahorse.
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