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Shortlist Award
Louder Than Cancer
Amazon Music x Conquer Cancer
United States
2025
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Entrant Company
Grey Health NY
Entry Type
Direct-to-Consumer - Branded
Program
Clio Health 2025
Advertiser Category
Pharmaceutical
Medium
Partnerships & Collaborations
Category
Partnerships & Collaborations
Recent studies has proven what medical professionals have known for thousands of years—that the mind and body are inextricably linked, and what affects one will invariably affect the other. For instance, simply hearing “You have cancer” can generate enough shock and stress to weaken the body’s immune system at a time when it needs to be its strongest to fight back against cancer. And despite major therapeutic advancements of the past few decades, anti-cancer treatments are only designed to attack cancer on a physiologic level. Meanwhile, many patients struggle with the emotional and psychological challenges of diagnosis, treatment, and wondering what comes next. This clear gap between what modern medicine is designed to achieve and what patients actually need is where Louder Than Cancer comes in. This robust project, launched on World Cancer Day, transformed the idea of supportive therapy into a tangible, audio-visual experience for anyone battling cancer. From dynamic visualizations of cancer cells being destroyed to nearly 40 world-renowned musicians providing uplifting messages and inspiring songs for patients, Louder Than Cancer became the first-ever platform designed to turn music into medicine.
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