Bronze
Award
Toxic Backfire
Samsung
China
2025
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Entrant Company
Cheil PengTai Beijing & Cheil Hong Kong
Launch Country
China
Program
Clio Entertainment 2025
Industry Type
Games
Medium
Experiential & Fan Engagement
Category
Fan Engagement
Subcategory
Social Good
TOXIC BACKFIRE. Making gaming bullies face their own toxic behaviour.
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