Lightbox
Shortlist Award
Toxic Backfire
Samsung
China
2025
Share:
Facebook Linkedin X
Lightbox
Case Image / Board
Lightbox
Execution Image
Entrant Company
Cheil PengTai Beijing & Cheil Hong Kong
Program
Clio Entertainment 2025
Industry Type
Games
Medium
Experiential & Fan Engagement
Category
Fan Engagement
Subcategory
Social Good
TOXIC BACKFIRE. Making gaming bullies face their own toxic behaviour.
All 2025 Winners
Credits
Agency
Cheil PengTai Beijing & Cheil Hong Kong
Beijing & Hong Kong
Agency
Cheil PengTai Beijing
BEIJING
Agency
Cheil Worldwide
Seoul
Advertiser / Brand
Samsung
BEIJING
Agency
Cheil Hong Kong
Hong Kong
Chief Creative Officer
Paul Chan
Cheil HongKong
Copywriter
Paul Chan
Cheil Hong Kong
Executive Creative Director
Kimmy Liu
Cheil PengTai Beijing
Art Director
Kimmy Liu
Cheil PengTai Beijing
Creative Director
Timothy Tian
CheilPengTai Beijing
Art Director
Timothy Tian
CheilPengTai Beijing
Creative Director
Lisha Lu
CheilPengTai Beijing
Art Director
Xiaoxing Zhang
CheilPengTai Beijing
Associate Creative Officer
Tony Chan
Cheil Hong Kong
Copywriter
Tony Chan
Cheil Hong Kong
Chief Executive Officer
Larry Sun
Cheil PengTai Beijing
Manager
Zuoyu Liu
CheilPengTai Beijing
Duplicate statues available now
Buy a Statue in Experiential & Fan Engagement to Celebrate Your Team
Order Now

Related Winners

Shortlist Award
The Zone of Interest
Shortlist
Clio Entertainment
Aleksander Walijewski ART
The Zone of Interest
South Korea
2025
Entrant Company
Aleksander Walijewski ART
Industry Type
Theatrical
Medium
Key Art
Category
International Poster
Shortlist Award
Hulu Drama
Shortlist
Clio Entertainment
Hulu Brand
Hulu Drama "The Box"
United States
2025
Entrant Company
Hulu Brand
Industry Type
Television & Streaming
Medium
Audio Visual Craft
Category
Editing
Shortlist Award
It's Florida, Man
Shortlist
Clio Entertainment
Akikomatic LLC
It's Florida, Man
United States
2025
Entrant Company
Akikomatic, LLC.
Industry Type
Television & Streaming
Medium
Key Art
Category
Hero Image

Latest stories from Muse

See all stories (opens in a new window)
Join Us for Exclusive Tours of the Coolest Offices via Our New Social Series, ‘Creative HQ’ Image
Join Us for Exclusive Tours of the Coolest Offices via Our New Social Series, ‘Creative HQ’
Creative HQ
by Christine Champagne
3 min read
Read More
That time Ryan Reynolds Met Tilly Norwood for Mint Mobile Image
That time Ryan Reynolds Met Tilly Norwood for Mint Mobile
Film and TV
by David Gianatasio
1 min read
Read More
The Doritos Crunch Is ‘Crispier, More Dangerous’ in the Upside Down Image
The Doritos Crunch Is ‘Crispier, More Dangerous’ in the Upside Down
Film and TV
by Amy Corr
1 min read
Read More
One Chill Secret Agent, Cyberpunk Action and More Goodies From Europe Image
One Chill Secret Agent, Cyberpunk Action and More Goodies From Europe
Eurovisions
by Ads of the World
2 min read
Read More

Ads of the World

Load more Ads