Entrant Company
Opinionated
Medium Type
Use of Music
Medium
Use of Music in Advertising
Category
31 Seconds to 60 Seconds
Introducing the Panda Express Aunties, the embodiment of that overbearing love. They might even be called meddlesome if you weren’t hungry. But in our musical brand spot, nephews are always hungry - and aunties are always there to save the day. A little cultural context is needed to explain when and why Asian aunties delight in feeding their families, and that explanation makes up the lyrics of the song. “Aunties have trouble with emotional expression, so aunties show love with one simple question. Have you eaten yet?” It’s a phrase for culturally stunted family members everywhere, and serves as an expression of love and invitation to comfort food all at once.