To celebrate the 2025 MLB Tokyo Series, the Chicago Cubs partnered with Japanese creator Bayashi TV to create a culturally unexpected crossover. Known for his viral ASMR cooking videos, Bayashi appeared in full Cubs gear to reimagine a Chicago-style hot dog, a Wrigley Field classic, as a Japanese futomaki roll. The playful culinary fusion resonated instantly, drawing over 4.8 million views and becoming one of the most-watched creator-led pieces tied to the Tokyo Series. It introduced Cubs baseball to a new generation of Japanese fans through food, creativity, and a shared sense of joy.