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Bronze Award
Honor History, Create History
Olympic Games Paris 2024 & Alibaba Cloud
China
2025
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Entrant Company
The Nine Shanghai
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Design
Category
Special Build
Alibaba Cloud, as the official cloud service partner of the Paris Olympics. The brand hopes to combine art and sports, paying tribute to the century-old Olympic tradition at its closing. Inspired by classical sculptures in Paris and a symbol of strength and beauty. We selected iconic sculptures from Paris's famous museums, and used CGI to bring them to life. We captured the dynamic moments of "sculpture" in sports and designed a 5-meter-diameter sculpture installation using advanced 3D printing. The project has been exhibited at the UCCA, a top contemporary art museum. In this sculpture installation paying tribute to history, Apollo, the sun god, holds a table tennis racket and competes with the Venus of Arles at the Arc de Triomphe; The Eiffel Tower transforms into a "steel track" that seems to stretch into the sky, while Michelangelo’s "The Bound Slave" breaks free from its shackles and starts a powerful run; Venus, with her broken arm, kicks a football and performs a bicycle kick; A fencer leaps off the wings of a peace dove, brushing past "The Thinker" as he glances back; Climbers ascend "Marly Horses"; Bourdelle’s "Hercules the Archer", launching a graceful rhythmic gymnast into the sky as if she were an arrow; A diver leaps from the wings of the "Winged Victory of Samothrace." This sculpture installation honors classic history and embodies the spirit of the modern Olympics. The project attracted1 million visitors and received coverage.
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