Bronze
Award
The Desk Break
ASICS
United Kingdom
2025
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Entrant Company
KODE
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Film Craft
Category
Direction
Sports brand ASICS took on the corporate world with a PSA reimagining Succession's Logan Roy as an employee mental health champion, urging workers to take movement breaks for their mental health. Blowing up the internet and driving over 1 million people to run from their desks.
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