Hulu gets into the spirit of the season with Huluween, a yearly celebration of the spookiest, scariest, most fright-filled content offered on the streaming platform. Highlighting series and films that chill viewers to the bone, from honored classics like "The Fly” to modern works like "The Purge," Huluween invites viewers to partake in the tricks, treats, and everything in between. To promote the event, Hulu produced a fifteen-second spot featuring the Hulu logo rising out of a luminescent, unsettling gloop. The substance evokes numerous similar mysterious substances often featured in classic and modern horror stories, often tied to a sinister purpose or occult element. The eerie green color is that of the Hulu branding itself. This spot's entry is based on its simplicity and effectiveness at promoting its goal - to draw attention to the event, its branding, and where to find it. The verdant sludge is simultaneously indicative of both Halloween horror and of the Hulu platform, and as the slime coalesces to form the Hulu logo, a message is wordlessly given on the ad's purpose. The viewer is invited to find horror on Hulu.