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Peacock Olympics 2024
Peacock
United States
2025
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Entrant Company
Glow
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Fan Engagement
Category
Social Media
Gen Z wasn’t tuning into Olympic coverage, threatening the future of Olympic fandom.
So we turned athletes into influencers and moments into memes with a real-time social strategy for Peacock. The result was the most-streamed Olympics of all time and a spike in Gen Z viewership.
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