Inclusive spotlights can easily repel audiences they’re designed to celebrate. To help Hulu avoid this trap, we steered them away from visual clichés and cultural missteps. Hispanic and Latin American culture isn’t a monolith. A broad design sensibility that accurately represents their many subcultures doesn’t exist. Sugar skull masks weren’t going to cut it.‍ So, we went in the opposite direction and got very specific. We developed the concept of seeing this undefined culture through a singular point of view. We brought on Argentinian artist Sebastian Curi because he fits that profile perfectly. His unique hand illustrations are instantly recognizable as his own unique expression. Yet at the same time, hands are all-inclusive by nature so it all came together seamlessly.