To close out the year and spotlight 31 standout films and series, the Amazon MGM Studios Awards team partnered with us to concept and produce a memorable holiday gift for industry voters, critics, and press. The result: a playful, practical "holiday tackle box" designed to help recipients "tackle" the season with humor, utility, and festive charm. Taking visual and structural cues from a real tackle box, the kit opened to reveal a colorful grid of 31 mini gift boxes—each adorned with silver-foiled countdown numbers and decorative accents evoking an advent calendar. A removable top tray uncovered a second layer of surprises below, with the nested format carefully engineered to keep the overall footprint compact. Each gift was selected based on size, weight, budget, and thematic relevance to the title it represented. The final curation was diverse and intentional—a mix of whimsical, functional, and entertaining items that extended the narrative of each show or film. Every box included a printed message inside the lid to provide storytelling context. For Mr. & Mrs. Smith, the message read: “This serum is really something.” – Donald Glover as John Smith. Inside: a calming essential oil labeled “Truth Serum,” referencing a key scene in the series and offering a tongue-in-cheek way to unwind during the holidays. The kit was finished with a holiday card and secured with a bright pink ribbon. Exterior packaging was engineered for safe delivery and made entirely from recyclable materials—blending creative impact with environmental responsibility.