Lightbox
Gold Award
Smoke
Apple TV
United States
2025
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Entrant Company
Digital Kitchen
Launch Country
United States
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Design
Category
Main Title & Credits
Every fire starts differently, and every arson investigation begins at the end. Set to a haunting original song by Thom Yorke, the title sequence for Apple TV's Smoke explores the tension between destruction and discovery. The forensic precision of the investigator unraveling the aftermath, and the obsessive chaos of the arsonist reveling in combustion. Fire portrayed not just as a destructive force, but as a hypnotic and ritualistic process - an aesthetic obsession.
Credits
Design Company
Digital Kitchen
Seattle
Brand
Apple TV
Cupertino
Design Company
Digital Kitchen
Seattle
Brand
Apple TV
Cupertino
Executive Creative Director
Mason Nicoll
Digital Kitchen
Art Director
Rachel Brickel
Digital Kitchen
Art Director
Peter Pak
Digital Kitchen
Designer
Ana Criado
Digital Kitchen
Motion Artist
Simon Chan
Digital Kitchen
Editor
Justin West
Digital Kitchen
Producer
Matthew Lynch
Digital Kitchen
Managing Director
Ally Malloy
Digital Kitchen
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