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Entrant Company
Digital Kitchen
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Design
Category
Main Title & Credits
Every fire starts differently, and every arson investigation begins at the end. Set to a haunting original song by Thom Yorke, the title sequence for Apple TV's Smoke explores the tension between destruction and discovery. The forensic precision of the investigator unraveling the aftermath, and the obsessive chaos of the arsonist reveling in combustion. Fire portrayed not just as a destructive force, but as a hypnotic and ritualistic process - an aesthetic obsession.