On January 29th, Elmo posted a text tweet checking in with his fans. The candid question struck a chord with adults, who began sharing their feelings, fears, and anxieties with their furry friend. The tweet quickly went viral, kicking off a broader conversation about mental health that included celebrities from T-Pain to President Joe Biden. In response, Elmo and his friends quickly joined in with messages of love and support, and Sesame Street channels launched a quick-reaction campaign to curate and share free mental-health resources on Sesame.org.