As the biggest star of our movie, we needed Stitch present in the campaign in a way that truly felt like he was really in our world, promoting the film. In partnership with Industrial Light & Magic and Skywalker Sound, we took the 3D character models from the feature and created a live-rigged digital Stitch, controlled remotely by an actor using innovative live performance capture and real-time animation technology. This setup allowed Stitch to engage with fans, influencers, press, and talent anywhere there was a screen.