The Emmy Award-Winning "Abbott Elementary" is ABC’s hit comedy that takes place in an underfunded Philadelphia public school. It follows a group of passionate teachers, an enigmatic janitor, and a hilarious principal, trying their best despite the odds stacked against them. As part of its marketing for season 4, ABC created a series of stop-motion animations styled as though they were school project dioramas. The campaign included multiple stand-alone promos and a behind-the-scenes video detailing how the promos were made. The spot featured the voice (and hands) of William Stanford Davis as he 'played' with the miniatures and figures, recreating iconic scenes from the series and its opening while also teasing upcoming stories. The campaign gave viewers a fascinating peek behind the curtain at the claymation creation, showcasing the artistic process featuring William Stanford Davis voice (and hands). The behind-the-scenes look offered a time-lapse video of the talented team behind the creation of the miniature sets, maquettes, and figurines used in the promo. The intensely detailed work is given the focus it deserves here, showing the long hours and creative energy poured into every stitch and sketch. The promos themselves aimed to impress the tone of the show through a playful, whimsical aesthetic that would stand out and be memorable.