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Shortlist Award
Sounds of Abbott Elementary (Abbott ASMR) Social Video
ABC
United States
2025
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Entrant Company
ABC
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Digital, Mobile & Social Media Craft
Category
Sound Design
The Emmy Award-Winning "Abbott Elementary" is ABC’s hit comedy that takes place in an underfunded Philadelphia public school. It follows a group of passionate teachers, an enigmatic janitor, and a hilarious principal, trying their best despite the odds stacked against them. As part of its marketing for Season 4, ABC created a short video for social media built around the brain-tingling ASMR-like schoolhouse sounds of life at Abbott Elementary. ASMR stands for Autonomous Sensory Meridian Response - that tingling sensation when you hear something that pleases your brain just right, like tapping on wood or the opening of a soda can. ABC followed the modern boom of ASMR videos with their own, utilizing schoolbooks closing, chairs moving, pencils on paper, and every sound of the hilarious cacophony a world like Abbott Elementary would provide.
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