Hulu Original mystery-comedy “Only Murders in the Building” follows three strangers: Charles, Oliver, and Mabel (Steve Martin, Martin Short, and Selena Gomez) who launch an investigation and podcast when a murder happens in their apartment building. In season 4, a movie adaptation of the podcast is central to the mystery storyline. Hulu Originals created a vertical video for social media that introduced viewers to the cast of starstudded Season 4 cast. The video cycles through short clips of each character, frames in cut-out scenes with motion graphics indicative of the show's style. Icons complementary to each character help highlight the 'pop-up' look of the shots that employ a faux-3D effect to draw focus to each actor. As the video flits from one person to the next, on-screen text names the actor and plays charming, tense, dramatic-but-upbeat strings, in line with the tone of the series. The key element of the visual is its looping nature, seamlessly able to repeat after a cycle of over a dozen actors and their highlight scenes. The promo draws viewers in with its positive energy and bold, primary colors while keeping viewers locked in with the unique presentation of the immensely talented cast. The looping video allows viewers to easily rewatch the introductions to catch any details they may have missed.