Entry Type
Product/Service
Medium
Branded Entertainment/Content
Category
Athlete Storytelling
Fanatics surprised the 2025 NFL rookie class with an unforgettable welcome to the league from some of the sport's biggest stars. The film features top picks like Cam Ward, Abdul Carter, Travis Hunter and Ashton Jeanty sitting down to talk about their journey to the league. Suddenly, a projector flicks on with a personalized message from the players they’ve been watching their whole lives, like Tom Brady, Peyton Manning, Eli Manning, Jerry Rice and Barry Sanders. Each legend signs off by telling the rookies to take a look under their seats. There they found jerseys inscribed with honest advice from the people who know what it takes to succeed. We see many rookies unable to put into words what this means to them. Many told us this was the first jersey they’ve ever received from another player. In a full circle moment, the rookies learn that the Hall of Famers they’ve modeled their games after are now fans of theirs. Reminding us all that before they were legends, they were rookies.