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Bronze Award
"The Snowball"
SafeProject
United States
2026
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Entrant Company
FCB Health New York, an IPG Health Company
Entry Type
Licensed
Program
Clio Music 2026
Medium Type
‌Use of Music
Medium
Use of Music in Advertising
Category
61 Seconds to Five Minutes
“The Snowball” is a short, animated film that tells the story of a man and a drinking habit that literally snowballs out of control. The song we chose, “Everything I Have is Yours,” sung by Grammy Hall of Famer Billie Holiday, brings an added depth and dimension to the storytelling. Holiday’s haunting words tell of someone who gives themselves over completely to someone else. It begins “Everything I have is yours / You're part of me / Everything I have is yours / My destiny” and ends, “I'll be happy just to spend my life / Waiting at your beck and call / Everything I have is yours / My life / My all.” In “The Snowball,” our main character unwittingly gives everything in his life—including his wife and child—to alcohol. He almost gives “his life, his all.” Holiday’s voice doesn’t just narrate the film, though. It resides within: It plays inside the bar as our character first enters. It echoes inside the giant snowball after it engulfs our main character, becoming our character’s crushing inner thought. And it resolves as our character realizes what’s most important in his life. What makes this recording even more poignant is that Billie Holiday herself died as a result of cirrhosis from drugs and alcohol. Her words are a true reminder for everyone to be aware of their intake before it’s too late.
Credits
Advertising Agency
FCB Health New York, an IPG Health Company
New York
Advertiser / Brand
SAFE Project
New York
Advertising Agency
FCB Health New York, an IPG Health Company
New York
Agency Network
IPG Health
New York
Holding Company
IPG
New York
Production Company
Bumblebeat
São Paulo
Production Company
Lobo
New York
Music/Sound Company
Jaded Melody
New York
Music
Burton Lane
Artist
Billie Holiday
Artist
Billie Holiday
Lyrics
Harold Adamson
Chief Creative Officer
Kathleen Nanda
FCB Health New York, an IPG Health Company
EVP, Group Creative Director/Head of Art/Art Director
Erico Braga
FCB Health New York, an IPG Health Company
EVP, Group Creative Director/ Art Director
Fábio Rodrigues
FCB Health New York, an IPG Health Company
SVP Creative Director/Copywriter
Roberto Vilhena
FCB Health New York, an IPG Health Company
SVP Creative Director/Copywriter
Bob Buzas
FCB Health New York, an IPG Health Company
VP, Creative Director/Copywriter
Andy Goodman
FCB Health New York, an IPG Health Company
SVP, Group Executive Producer
Rebecca Binder
FCB Health New York, an IPG Health Company
Director, Print Production
John Santangelo
FCB Health New York, an IPG Health Company
Print Production Supervisor
Reid Thomas
FCB Health New York, an IPG Health Company
Music Director/Sound Design/ Mixing & Dolby Atmos Mix
Henrique Tanji
Bumblebeat
Music Director/Sound Design/ Mixing & Dolby Atmos Mix
Lucas Sfair
Bumblebeat
Mixing & Dolby Atmos Mix
Beto Neves
Bumblebeat
Mix Assistant
Rafael Angerami
Bumblebeat
Sound Designer
Diego Panico
Bumblebeat
Executive Producer
Luisa Hackett
Bumblebeat
Music Supervisor
Mike Boris
Jaded Melody
Creative Director/Director
Mateus de Paula Santos
Lobo
Director
Tiago Marcondes
Lobo
Director
Diogo Kalil
Lobo
Managing Partner
Luis Ribeiro
Lobo
Executive Producer
Su Constantine
Lobo
Storyboard Artist
Rafael Fernandes
Lobo
Storyboard Artist
Marcos Felix
Lobo
Head of Production
Marcelo Barbosa
Lobo
Head of Postproduction/ Post-Production Producer/Editor
Eduardo Silva
Lobo
Producer
Rapha Stanzani
Lobo
Producer
Jules Loyola
Lobo
Post-Production Coordinator
Rosangela Gomes
Lobo
Post-Production coordinator-Assistant
Nathaly Lopes
Lobo
CG Coordinator/ CG Animation
Alceu Baptistão
Lobo
Modeling
Lucas Lira
Lobo
Lighting & Render
Mauricio Trivelin
Lobo
Ingest / Conform / Delivery
Isabela Balbo
Lobo
Ingest / Conform / Delivery
Marco Tavares
Lobo
Ingest / Conform / Delivery
Fábio Augusto
Lobo
Chief Executive Officer
Jeff Horwitz
SafeProject
Executive Director, Substance Use and Behavioral Health
Leslie Plaia
SafeProject
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