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Wicked "Oz Casts a Spell on Amazon"
Universal Pictures Wicked
United States
2025
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Entrant Company
Amazon Brand Innovation Lab
Program
Clio Entertainment 2025
Industry Type
Theatrical
Medium
Partnerships & Collaborations
Category
Partnerships & Collaborations
"Oz Casts a Spell on Amazon" (AKA: "Oz On Amazon") was a partnership and cross-platform campaign of epic proportion. The program transformed the everyday experience of Amazon, one of the world's most recognizable brands, into something magical. Through seamless integration across physical and digital spaces, it united multiple partners, platforms, and products into one enchanted experience.
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