Lightbox
Gold Award
Senna's Cut
Netflix
Argentina
2025
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Entrant Company
Monks
Entry Type
Media Brands, Companies, & Broadcasters
Program
Clio Sports 2025
Medium Type
Professional
Medium
Branded Entertainment/Content
Category
Athlete Storytelling
Senna’s Cut is a teaser ad built from the Netflix biopic Senna, a six-episode series about Formula 1 legend Ayrton Senna. For the first time, Netflix released a full series outside its platform before its official premiere. The piece condenses the entire show into 1 minute and 21.314 seconds, matching the exact time of Senna’s record lap at the 1990 Monaco Grand Prix. But it goes further than duration. Using real telemetry data, the editing mirrors Senna’s real movements on the track. Every acceleration, every brake and every curve is reflected in the pacing of the footage, turning his lap into a storytelling rhythm. Built with more than 2,245 editing clips and layers, the final piece is a handcrafted tribute where the content became the product, the format and the execution.
Credits
Advertising Agency
Monks
Buenos Aires
Advertising Agency
Monks
Buenos Aires
Client
Netflix
Buenos Aires
Advertising Agency
Monks
Bogotá
Production Company
Rebolución
Buenos Aires
Chief Creative Officer
Bruno Lambertini
Monks
Executive Creative Director
Pablo Vitale
Monks
Executive Creative Director
César Castaño
Monks
Group Creative Director
Alberto Ezequiel Fernández
Monks
Associate Creative Director
Martín Racca
Monks
Associate Creative Director
Francisco Arnaudin Garcia
Monks
Designer
Ignacio Giardino
Monks
Editor
Lisandro Suárez Poch
Monks
Operations Manager
Delfina Artigas
Monks
Executive Director
Lala Fernández
Monks
Project Manager
Facundo Mele
Monks
Project Manager
Melissa Klanjberg
Monks
Associate Creative Director
JaimeAndres TovarHenao
Monks
Designer
Omar Barrantes
Monks
Marketing
Bianca Rosenberg
Netflix
Marketing
Federico Gozaini
Netflix
Producer
Mateo Valentín
Netflix
Marketing
Marcelo Ruíz Abella
Netflix
Marketing
Leticia Sánchez
Netflix
Marketing
Paula Waltrick
Netflix
Chief Executive Officer
Ezequiel Ortiz
Rebolución
Director
Iván Vescovo
Rebolucion
Executive Producer
Mayra Tomassini
Rebolución
Post Producer
Lali Rodríguez
Rebolución
Post Producer
Anahí Ocampos
Rebolución
Editor
Francisco Kikuchi
Rebolución
Sound Designer
Manuel de Andrés
Rebolución
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