Entrant Company
Portland Trail Blazers
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Medium
Partnerships & Sponsorships
Category
Brand x Team/League
In a first-of-its-kind collaboration, the Portland Trail Blazers and Ticketmaster teamed up to provide OneCourt haptic devices to fans who are blind or have low vision - completely free of charge. This partnership not only eliminated barriers to access, but set a new standard for how commercial relationships can drive inclusive innovation in sports.