Bronze
Award
McDavid's
McDonald's Canada
Canada
2025
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Entrant Company
Wieden+Kennedy
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Public Relations
Category
Use of Athlete/Talent/Influencer
After Connor McDavid’s gold medal goal in the Four Nations Face Off, McDonald’s did something no one expected: it renamed itself. The McDavid’s restaurant - with a new sign and a 97¢ fries deal - turned a single win into a nationwide celebration and record-breaking sales.
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