Universal Pictures: WICKED Brand Partnerships

Shortlist Award

WICKED Brand Partnerships

Universal Pictures

United States

2025

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

WICKED x Starbucks...

WICKED x Google ...

WICKED x Target...

WICKED x LEXUS...

WICKED x OPI...

WICKED x r.e.m. beauty ...

WICKED x Xfinity/SKY...

WICKED x Pernod Ricard...

WICKED x Hilton...

WICKED x The Olympics (NBC)...

Entrant Company

Universal Pictures

Program

Clio Entertainment 2025

Industry Type

Theatrical

Medium

Branded Entertainment & Content

Category

‌Other

Bringing WICKED to the big screen meant honoring the legacy of the beloved musical, while reintroducing it to a new generation in a bold, cinematic way. Our strategy was multifaceted and deeply collaborative, leveraging the internal power of Comcast NBCUniversal through Symphony, alongside best-in-class global brand alliances. This campaign reached fans across every imaginable touchpoint immersing them in the world of WICKED. From lifestyle and beauty to tech, travel, and retail, the campaign was omnipresent and part of the cultural zeitgeist. With brand partnerships including Starbucks, Target, OPI, R.E.M., Google, Hilton, Lexus, Pernod Ricard, Xfinity/SKY and The Olympics, among many others, WICKED became THE can’t miss event of the holiday season

All 2025 Winners

Executions

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now

Buy a Statue in Branded Entertainment & Content to Celebrate Your Team

Order Now