Philo carved out its niche with a hassle-free, affordable alternative to cable. As competition grew, it needed a bold new identity to reflect its strength: reimagining TV for the modern viewer. In partnership with Philo’s in-house team, Sibling Rivalry redefined its brand to be more intuitive, accessible, and compelling—pairing a playful, sophisticated style with a clear voice to help Philo stand out in an increasingly crowded streaming landscape and set the stage for its next evolution.