Philo’s new identity launched with a 360 campaign led by a 60-second cel-animated hero spot—capturing movement, joy, and nostalgia in a fresh, modern way. Rolled out across broadcast, social, and OOH, the campaign maintained Philo’s distinct personality at every touchpoint. It drove strong social engagement, boosted positive sentiment, and sparked organic conversation, with Philo’s witty, direct voice helping foster community growth.