To celebrate the release of Twisters, PepsiCo Foods U.S. partnered with Universal Pictures to create a limited-edition Fritos FLAVOR TWISTS® mashup inspired by the film’s high-octane storyline. For the first time ever, fan-favorite flavors Flamin’ Hot® and Ranch were combined into one snack, a flavorful nod to the movie’s theme of converging storms. The collaboration was brought to life with a social sweepstakes, exclusive merch and even a cameo of the snack in the film itself. The result? A twist on a highly-anticipated pop culture moment.