Tapping into McDonald’s iconic sports heritage, The Showdown reimagined a classic rivalry for a new generation using the tone, pacing, and restraint of modern sports cinema. Creating a new cultural moment for the hockey fandom, and giving them a way to dive even deeper into the love of the game. Starring two of hockey’s biggest names, the Showdown embraced their natural chemistry and real-life rivalry. Tension and escalation drove the campaign. From the tease phase, all the way till the buzzer sounded. Every moment was built to entertain, not sell. For those who know the game, The Showdown was packed with Easter eggs: chirps, trivia, trick shots and throwbacks that only true fans would catch.