Lightbox
Gold Award
The Final Exam
Change The Ref
United States
2025
Share:
Facebook Linkedin X WhatsApp

Case Image / Board
Case Study Video
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Video
Execution Video

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company
Energy BBDO
Launch Country
United States
Program
Clio Entertainment 2025
Industry Type
Games
Medium
Experiential & Fan Engagement
Category
Fan Engagement
Subcategory
Social Good
With every school shooting in America, politicians blame the violence on video games instead of passing common-sense gun laws. Change The Ref and WebCore Games turned politicians’ favorite gun violence scapegoat into a new medium to educate gamers about life-saving gun legislation. Built on data from past school shootings including Parkland, Columbine, and Sandy Hook, the Final Exam offers a hyper-realistic survival experience set in an American high school, immersing players in the urgent fight to pass life-saving legislative reform.
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Experiential & Fan Engagement to Celebrate Your Team

Ads of the World

Heat Map Image
Heat Map

SKYN Condoms

United States
Sun Shadows Image
Sun Shadows

Corona Beer

South Africa
Let Your Colour Out Image
Let Your Colour Out

Bic Stationery

South Africa