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The Fantastic Four: First Steps - Partnership Campaign
The Walt Disney Company
United States
2025
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Entrant Company
The Walt Disney Company
Program
Clio Entertainment 2025
Industry Type
Theatrical
Medium
Partnerships & Collaborations
Category
Partnerships & Collaborations
The partner campaign for Marvel Studios’ The Fantastic Four: First Steps generated over $170 million in media value, blending high-impact advertising, social buzz, experiential stunts, AR content, and giveaways to reach fans everywhere. Infused with the film’s 1960s retro-futuristic style, collaborations with iconic brands delivered unforgettable activations, powerful retail presence, and immersive experiences that fueled excitement for Marvel’s fantastic heroes.
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