The partner campaign for Marvel Studios’ The Fantastic Four: First Steps generated over $170 million in media value, blending high-impact advertising, social buzz, experiential stunts, AR content, and giveaways to reach fans everywhere. Infused with the film’s 1960s retro-futuristic style, collaborations with iconic brands delivered unforgettable activations, powerful retail presence, and immersive experiences that fueled excitement for Marvel’s fantastic heroes.