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Marvel Studios / Tide - Collateral Stains
The Walt Disney Company
United States
2025
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Entrant Company
The Walt Disney Company
Program
Clio Entertainment 2025
Industry Type
Theatrical
Medium
Partnerships & Collaborations
Category
Partnerships & Collaborations
When super heroes save the world, Tide steps in to clean up the mess in the innovative “Collateral Stains” campaign, which spotlighted overlooked Marvel civilians as unexpected stars. The campaign tied into major Marvel releases and became the most shared campaign in the brand’s history.
Credits
Studio
The Walt Disney Company
Burbank
Agency
Saatchi & Saatchi
New York
Production Company
O Positive
Santa Monica
Brand
P&G
Cincinnati
Public Relations Agency
MSL
New York
Studio
The Walt Disney Company
Burbank
Agency
Le Truc
New York
Editorial Company
Mackcut
New York
Visual Effects Company
The Mill
Los Angeles
Media Agency
Carat
New York City
VP, Marketing Partnerships, Product Placement & Creative
Tyson Ervin
The Walt Disney Company
VP, Partnership Management & Operations
Holly Frank
Marvel Studios Partnerships & Promotions
Creative Director
Andy Staub
Marvel Studios Partnerships & Promotions
Writer/Producer
Evan Aronson
Marvel Studios Partnerships & Promotions
Manager, Marketing Partnerships Creative
Britney Asao
The Walt Disney Company
Director, Creative Marketing Partnerships & Promotions
AJ Fierro
Marvel Studios Partnerships & Promotions
Sr Manager, Marketing Partnerships & Promotions
Victor Farfan
Marvel Studios Partnerships & Promotions
Manager, Creative Marketing Partnerships
Ariana Vallenilla
Marvel Studios Partnerships & Promotions
Senior Brand Manager
Preston Parnell
Vice President NA Laundry
Alex Perez
P&G
Group VP, Future of Advertising and Head of P&G Studios
Kimberly Doebereiner
P&G
Senior Communications Manager
Nicole Diaz
P&G
Head of Content Production
Paul Chick
P&G
Research & Development
Brandon Dunphy
Chief Creative Officer
Matt McKay
Saatchi & Saatchi
Chief Creative Officer
Joaquin Molla
Woven
Executive Vice President, Executive Creative Director
Jason Stefanik
Saatchi & Saatchi
Executive Creative Director
Marcelo Padoca
Saatchi & Saatchi
Executive Vice President, Executive Creative Director
Dustin Tomes
Saatchi & Saatchi
ACD, Copy
Step Schultz
Saatchi & Saatchi
CD, Art
Anthony Chelette
Saatchi & Saatchi
CD, Copy
Jonathan Bellinger
Saatchi & Saatchi
CD, Art
Giovanni Muratori
Saatchi & Saatchi
Associate CD
Lisa Eri
Saatchi & Saatchi
Associate CD
Adam Van Dusen
Saatchi & Saatchi
Associate Creative Director, Design
Ralph Bachir
Saatchi & Saatchi
Creative Director, Design
Agatha Sohn
Saatchi & Saatchi
SVP, Executive Producer
Dani Stoller
Saatchi & Saatchi
Interim President
Megan Bundy
Woven
President
Caitlin Reynolds
Woven
SVP, Group Account Director
Jennifer McGill
Saatchi & Saatchi
Account Director
TJ Daigler
Saatchi & Saatchi
Account Supervisor
Ariana Revelas
Saatchi & Saatchi
Account Supervisor
Allie Burton
Saatchi & Saatchi
Assistant Account Executive
Lily Segal
Saatchi & Saatchi
Assistant Account Executive
Fabiana Suarez
Saatchi & Saatchi
Senior Producer
Danielle Hallack
Saatchi & Saatchi
Sr. Producer, Experiential
Becca Lambert
Saatchi & Saatchi
Executive Producer, Stills & OOH
Jennifer Arcese
Saatchi & Saatchi
EVP, Head of Strategy
Tony Lederer
Saatchi & Saatchi
Senior Vice President, Head of Communications Strategy
Brian Brydon
Saatchi & Saatchi
Senior Vice President, Strategy Director
Alex Nguyen
Saatchi & Saatchi
Senior Business Affairs Manager
Ruth Lawler
Saatchi & Saatchi
EVP Consumer Brand Practice
Jolie Egan
MSL
SVP, Media Strategy
Alan Danzis
MSL
VP, Media Strategy
Aliza Solc
MSL
EVP, Digital
Alli Hunt
MSL
VP, Digital
Casey Bauman
MSL
SVP Creative
Sarah Sanders
MSL
AS
Sarai Ortiz
MSL
SVP
Ellyse Ruiz
MSL
Director
Jim Jenkins
O Positive
Executive Producer
Ralph Laucella
O Positive
Executive Producer
Marc Grill
O Positive
DP
Trent Opaloch
O Positive
Production Designer
Jason Edmonds
O Positive
First AD
Greg McCollum
O Positive
Editor
Ian Mackenzie
Mackcut
Editor
Zach Gentry
Mackcut
Editor (Socials)
Brandon Alexander
Mackcut
Executive Producer
Gina Pagano
Mackcut
Creative Director
Becky Porter
The Mill
Executive Producer
Anastasia von Rahl
The Mill
Producer
Nirad Russell
The Mill
Associate Producer
Rocco Gargiulo
The Mill
3D Lead Artist
Tom Hearne
The Mill
3D Artist
Aryan Sachdeva
The Mill
3D Artist
Cinzia Pegorin
The Mill
Finish Artist
Alex Wysota
The Mill
Designer
Greg Park
The Mill
Color Producer
Denise Brown
The Mill
Colorist
Paul Yacono
The Mill
Color Asst.
Paige McGowan
The Mill
Managing Partner
Gloria Pitagorsky
Heard City
Sound Designer
Phil Loeb
Hear
Sound Designer
Evan Mangiamele
Heard City
Executive Producer
Liana Rosenberg
Heard City
Senior Producer
B Muñoz
Heard City
Senior Producer
Nick Duvarney
Heard City
Producer
Dylan Stetson
Heard City
Assistant Mixer
Oddy Litlabo
Heard City
Still Photographer
Ryan Schude
Head of Entertainment Partnerships
Kelly Creed
P&G
Senior Media Manager, Laundry
Ryan Richmond
P&G
Media Director, Fabric Care
Pat McGuinness
P&G
Senior Media Manager, Tide
Daniel Kelly
P&G
Social/Programmatic Media Manager, Laundry
Isa Colli
P&G
Media Manager, Laundry
Nicole Paraskos
P&G
Senior Content Director
Lucia Morris
Carat
Legal Counsel
Renee Edwards
Carat
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