Bronze
Award
Bilingual by Design: Bringing Buena Vista Social Club to Broadway
Buena Vista Social Club
United States
2025
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Entrant Company
AKA NYC
Program
Clio Entertainment 2025
Industry Type
Live Entertainment
Medium
Integrated Campaign
Category
Integrated Campaign
A fully integrated, bilingual Broadway launch that celebrated Cuban heritage while expanding access to new audiences. From a bilingual docuseries and John Leguizamo–narrated animation to bold key art, community partnerships, and a free student ticket program, the campaign became a cultural homecoming – and a blueprint for inclusive theater marketing.
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