Bronze
Award
Deals of Desire
Walmart
United States
2025
Share:
Making Of...
Making Of...Soap Cast Reveal...
Soap Cast Reveal...Soap...
Soap...Supernatural Teaser...
Supernatural Teaser...Historical...
Historical...Ranch 1...
Ranch 1...Ranch 2...
Ranch 2...Sports 1...
Sports 1...Sports 2...
Sports 2...Sports 3...
Sports 3...Entrant Company
Publicis Groupe
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Branded Entertainment & Content
Category
Film
‘Deals of Desire’, a 10-part dramatic miniseries, entertained and educated Walmart shoppers through every key moment during the Black Friday shopping season. Each episode featured Walmart’s dramatically good deals in our audience’s favorite genres, from soaps to westerns to historical dramas. Iconic actors and cliffhanger endings kept viewers coming back for new episodes – and new deals – from October to December.
Executions
Making Of
Film
Soap Cast Reveal
Film
Soap
Film
Supernatural Teaser
Film
Historical
Film
Ranch 1
Film
Ranch 2
Film
Sports 1
Film
Sports 2
Film
Sports 3
Film
Credits
Holding Company
Publicis Groupe
New York
Agency
Fallon
Minneapolis
Holding Company
Publicis Groupe
New York
Production Company
Radical Media
New York
Client
Walmart
Bentonville
Talent, IP and Music Negotiations & Licensing
Creative License
New York
Advertising Agency
Leo New York
New York
Editorial Company
Union
Los Angeles
Agency
Digitas
New York
Post Production Company
Harbor
New York
Agency
the community
Miami
Music Company
Human
New York
Agency
Contender
Chicago
Visual Effects Company
Elastic Pictures
Knoxville
Media Agency
Zenith
New York
Public Relations Agency
Golin
Chicago
Post Audio Production
PostHuman
New York
Chief Executive Officer
Nikki Baker
Fallon
Executive Creative Director
Travis Parr
Fallon
Creative Director, Art Director
Abby Gross
Fallon
Art Director
Grace Geary
Fallon
Art Director
Paige Goeser
Fallon
Copywriter
Kayla Hall
Fallon
Creative Director, Copywriter
Sara Cummings
Fallon
Executive Creative Director
Molly Crawford
Digitas
VP, Creative Director
Danny Weilandt
Digitas
Senior Art Director
Lexey Watson
Digitas
Senior Copywriter
Reilly Harmer
Digitas
Art Director
Alisha Branch
Fallon
Copywriter
Pete Prendergast
Fallon
Junior Art Director
Rachel Williams
Fallon
Junior Copywriter
Henry Coffey
Fallon
Associate Creative Director
Leah Jarem
Fallon
Associate Creative Director
Meredith Niles
Fallon
EVP, Design
Daniel Arenas
Leo NY
Creative Director, Design
Lydia Bickal
Leo NY
Designer
Shaofen Deng
Leo NY
Designer
Zeynep Guner
Leo NY
Executive Producer
Peter McCann
PXP
Executive Producer
Chris Parke
the community
Senior Producer
Woodrow Clark
PXP
Producer
Trevor Hembling
PXP
Production Coordinator
Cherise Honore
PXP
SVP, Director Business Affairs
Robin Oksenhendler
PXP
Director of Business Affairs
Yenia Paez
PXP
Business Manager
Zaki Hashem
PXP
President, Dept W
Alda Abbracciamento
Leo NY
Managing Director, Dept W
Lauren Pulwer
Leo NY
VP, Account Director
Andrea Hoock
Leo NY
VP, Account Director
Alana Brolly
Leo NY
Account Supervisor
Andrea Delloiacono
Digitas
Account Supervisor
Victoria Clouse
Fallon
Account Supervisor
Andrea Mosk
Leo NY
Program Manager
A.J. Tomiak
Leo NY
Program Manager
Erin Murphy
Leo NY
Associate Director, Design Program Management
Taylor Raczkowski
Leo NY
Chief Strategy Officer, Dept W
Leslie A. Stone
Leo NY
SVP, Strategy Director
Paul Savaiano
Leo NY
SVP, Engagement Strategy Director
Delphine Mckinley
Leo NY
VP, Strategy Director
Melissa Panasci
Leo NY
VP, Group Director, Social Strategy
Scott Sparks
Digitas
VP, Group Director, Social Strategy
Caroline Tseng
Digitas
Strategy Director
Lucas Rojas
the community
Manager, Commerce Strategy
Emily Staples
Digitas
Senior Strategist
Cole Nixon
Leo NY
Director
Marc Webb (Genre)
Radical Media
Director
Paul Briganti (Making Of)
Radical Media
President
Frank Scherma
Radical Media
SVP Head of Commercials
Jim Bouvet
Radical Media
Executive Producer
Molly Griffin
Radical Media
Head of Production
Andrea McIntyre
Radical Media
Director of Photography
Scott Cunningham (Genre)
Radical Media
Director of Photography
Cristina Dunlap (Making Of)
Radical Media
Line Producer
Dave Bernstein
Radical Media
Line Producer
Peter Bunstein (Making Of)
Radical Media
Line Producer
Taylor Björn Bro (Making Of)
Radical Media
Production Supervisor
Shelly Silverman
Radical Media
Production Supervisor
Sara Kelman (Celebrity)
Radical Media
Production Supervisor
Sydney Tracey (Celebrity)
Radical Media
Production Supervisor
Joaquin "Quino" Toranzo (Making Of)
Radical Media
Commercial Coordinator
Alex Domenici
Radical Media
Celebrity Coordinator
Robert Balcazar
Radical Media
Editor
Merritt Duff
Union
Editor
Karen Kourtessis
Union Editorial NY
Editor
Vinnie Hobbs
Union Editorial NY
Editor
Mackenzie Mauro
Union Editorial NY
Editor
Ryan Stacom
Union
Editor
Jean Taylor
Union Editorial NY
Assistant Editor
Artemis Tapliga
Union
Assistant Editor
Nico Gilmore
Union Editorial NY
Managing Director
Caryn Maclean
Union
Executive Producer
Melissa Lubin
Union
Head of Production
Lily Hartmann
Union
Head of Production
Tia Perkins
Harbor
Executive Producer
Nadia Dabibi
Harbor
Producer
Tayler Gilchrist
Harbor
Producer
Lauren Johnson
Harbor
2D Creative Director
Alex Candlish
Harbor
Beauty Creative Director
Anne Trotman
Harbor
3D Creative Director
Justin Kurtz
Harbor
Senior Flame Artist
Melissa Graff
Harbor
Senior Flame Artist
Sam Caine
Harbor
Senior Flame Artist
Heather Keister
Harbor
Beauty Artist
Jared Pollack
Harbor
Senior Compositor
Luke Midgley
Harbor
Senior Compositor
James Rowell
Harbor
Senior Compositor
Justin Keil
Harbor
Senior Compositor
Gigi Ng
Harbor
Senior Compositor
Hailey Akashian
Harbor
Associate Compositor
Emma Schaberg
Harbor
Matte Painter
Nathan McKenna
Harbor
Stills Retoucher
Diego Angarita
Harbor
Stills Retoucher
Derek Kalisher
Harbor
Senior Color Producer
Brad Martin
Harbor
Color Producer
Maxwell Hanson
Harbor
Color Producer
Jake Grom
Harbor
Senior Colorist
Oisin O’Driscoll
Harbor
Senior Colorist
Adrian Seery
Harbor
Senior Colorist
Maxine Gervais
Harbor
Senior Colorist
Bob Festa
Harbor
Colorist
Jeff Pantaleo
Harbor
Color Assist
Elizabeth Hickey
Harbor
Color Assist
Joni Brandenburg
Harbor
Color Assist
Scarlett Thiele
Harbor
Color Assist
Weiyi Ang
Harbor
Tech Ops
Alejandra Cedeno
Harbor
Tech Ops
Sergio Perez
Harbor
Tech Ops
Pete DeAndrea
Harbor
Head of Operations
Alyson Peters
Harbor
Operations Manager
Jess Hock
Harbor
Tech Ops
Will Curtin
Habor
Managing Director / Executive Producer
James Dean Wells
Human
Producer
Nicole Riolo
Human
Creative Lead
Morgan Visconti
Human
Composer
Gareth Williams
Human
Composer
Ed Dunne
Human
Composer
Jonathan Russell
Human
Composer
James Bloch
Human
Composer
Mike Johnson
Human
Composer
Gordon Minette
Human
Composer
Adam Ruedes del Rio
Human
Composer
Matthew O’Malley
Human
Composer
James Leibow
Human
Composer
Josh Green
Human
Chief Engineer / Sound Designer
Sloan Alexander
PostHuman
Audio Mixer / Sound Designer
Daryl Pinsdorf
PostHuman
Post Producer
Rob Suchecki
PostHuman
President
Adil Zaim
Zenith
EVP, Client Lead
Megan Harris
Zenith
EVP, Strategy
Stephanie Dials
Zenith
EVP, Total Integrated Investment
Kaitlyn Mcinnis
Zenith
SVP, National Video Investment
Kait Grier
Zenith
Director, National Video Investment
Meghan Lynch
Zenith
VP, National Video Investment
Mackenzie Weilheimer
Zenith
SVP, Planning
Ileza Dantzig
Zenith
VP, Planning
Kelley Volosin
Zenith
Director, Planning
Sami Meyerson
Zenith
Supervisor, Client Operation
James Cason
Zenith
Manager, Media Operations
Kimberly Abdullah
Zenith
Chief Marketing Officer
William White
Walmart
Vice President, Brand
Casey Schlaybaugh
Walmart
Vice President, Creative
David Hartman
Walmart
Sr. VP, Marketing
Courtney Carlson
Walmart
VP, Marketing
Jenna Kunkel
Walmart
Group Director, Marketing
Jennifer Sheets
Walmart
Sr. Director, Marketing Strategy and Planning:
Paola Ladigin
Walmart
Strategic Marketing Leader
Kelly Kastel
Walmart
Senior Marketing Manager
Camille Cole
Walmart
Vice President, Head of Media
Jill Toscano
Walmart
Director, Media Strategy & Planning
Terryn Lance
Walmart
Director, Brand Marketing Strategy & Planning
Kimberly Wingert
Walmart
Associate Director, Media Strategy & Planning
Ashley Brady
Walmart
Senior Manager, Media Strategy & Planning
Brendon Voss
Walmart
Group Director, Creative
Jillian Haney
Walmart
Head of Brand Social
Naomi Jacobs
Walmart
Sr Manager, Social
Lina Zhao
Walmart
Senior Director, Integrated Marketing Communications
Russ Mischner
Walmart
Sr. Manager, Integrated Marketing Communications
Ashley Netzband
Walmart
Sr. Manager, Integrated Marketing Communications
Sarah Cheng
Walmart
EVP, Earned Media
Austin Lamb
Golin
Director, Earned Media
Gabriella Ach
Golin
Director, Earned Media
Megan Cauley
Golin
Senior Manager, Earned Media
Megan Howe
Golin
Manager, Earned Media
Meaghan Moore
Golin
Associate, Earned Media
Ella Nierman
Golin
EVP, Social Engagement
Christie Dooley
Golin
SVP, Social Engagement
Kevin Kovanich
Golin
Director, Social Engagement
Ann Bartolotta
Golin
Director, Social Engagement
Kayla Biek
Golin
Manager, Social Engagement
Aly Deshields
Golin
VP, Analytics
Nicole Tsynman
Golin
Senior Manager, Analytics
Lorena Rincon
Golin
Senior Manager, Analytics
Melissa Simon
Golin
Senior Associate, Analytics
Lauren Hutson
Golin
Senior Associate, Social Engagement
Julia Donofrio
Golin
Managing Director
Eve Kornblum
Elastic
Creative Director
Benjamin Woodlock
Elastic
Head of Production
Chris Detoy
PXP
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