Lightbox
Shortlist Award
Push Push
WhatsApp
United States
2025
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Entrant Company
Modern Arts
Program
Clio Entertainment 2025
Industry Type
Live Entertainment
Medium
Branded Entertainment & Content
Category
Influencer & Talent Storytelling
Push, Push is a ten-minute film that celebrates the role Lewis Hamilton’s deepest connections played in his journey to greatness. As a seven-time world champion, his success is often seen through performance—but his true victory lies off the track. The film reveals his transformation: from believing isolation was strength to understanding greatness comes from vulnerability and connection. To bring out this rarely seen side of Lewis—especially amid the media frenzy after his Mercedes departure—we recreated his father’s karting garage, gave the mic to teens who faced similar struggles, and kept the conversation unscripted. Part of that conversation included Lewis sharing private WhatsApp messages from his family and Team Mercedes, showing how he stayed connected through his toughest moments. The result was a raw, unfiltered exchange, echoing the private, supportive energy of a WhatsApp group chat.
Credits
Advertising Agency
Modern Arts
Los Angeles
Advertising Agency
Modern Arts
Los Angeles
Advertiser / Brand
WhatsApp
Menlo Park
Production Company
Park Pictures
Santa Monica
Advertiser / Brand
WhatsApp
Menlo Park
Music/Sound Company
Concret Form
Los Angeles
Post Production Company
Rare Medium
New York City
Visual Effects Company
Jane
Los Angeles
Editorial Company
Work
Los Angeles
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