Grand
Award
Marvel Studios / Tide - Collateral Stains
The Walt Disney Company
United States
2025
Share:
To see entry media,
create an account
or
log in.
Logging in grants access to Advanced Search
and more Entry Details.
Tide/Captain America...Tide/Captain America...Tide/Captain America...Tide/Captain America...
Tide / Marvel Social...Tide / Marvel Social...
Tide/Thunderbolts*...Tide/Thunderbolts*...Entrant Company
The Walt Disney Company
Launch Country
United States
Program
Clio Entertainment 2025
Industry Type
Theatrical
Medium
Branded Entertainment & Content
Category
Brand Promo
When super heroes save the world, Tide steps in to clean up the mess in the innovative “Collateral Stains” campaign, which spotlighted overlooked Marvel civilians as unexpected stars. The campaign tied into major Marvel releases and became the most shared campaign in the brand’s history.
Executions
To see entry credits,
create an account
or
log in.
Logging in grants access to Advanced Search and more Entry Details.
Duplicate statues available now
Buy a Statue in
Branded Entertainment & Content
to Celebrate Your Team
Related Winners
Entrant Company
Uncommon Creative Studio
Industry Type
Television & Streaming
Medium
Audio Visual Craft
Category
Direction
Launch Country
United States
Entrant Company
BBC Studios Creative
Industry Type
Home Entertainment
Medium
Partnerships & Collaborations
Launch Country
United Kingdom
Entrant Company
ABC & Rhubarb
Industry Type
Television & Streaming
Medium
Out of Home
Category
Billboard
Launch Country
United States
Gaming
by David Gianatasio
by David Gianatasio
Film and TV
by Shahnaz Mahmud
by Shahnaz Mahmud
Fashion and Beauty
by David Gianatasio
by David Gianatasio
Fashion and Beauty
by Shahnaz Mahmud
by Shahnaz Mahmud