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Marvel Studios / Tide - Collateral Stains
The Walt Disney Company
United States
2025
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Tide/Captain America...Tide/Captain America...Tide/Captain America...Tide/Captain America...
Tide/Thunderbolts*...Tide/Thunderbolts*...
Tide / Marvel Social...Tide / Marvel Social...Entrant Company
The Walt Disney Company
Program
Clio Entertainment 2025
Industry Type
Theatrical
Medium
Branded Entertainment & Content
Category
Brand Promo
When super heroes save the world, Tide steps in to clean up the mess in the innovative “Collateral Stains” campaign, which spotlighted overlooked Marvel civilians as unexpected stars. The campaign tied into major Marvel releases and became the most shared campaign in the brand’s history.
Executions
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