Directed by stop motion specialist Nicos Livesy, "See It Differently" was captured in the longest continuous shooting time ever recorded at 14h 45m and 31s – using filmmaking and craft to woo a new global audience amidst this age of AI advertising. A week in, the work has been covered extensively–with mainstream outlets (such as Fast Company, Ad Age, Adweek, Campaign) and niche industry titles (It’s Nice That, Creative Review, shots) alike. It’s also generating a tremendous volume of enthusiastic conversation on LinkedIn, and was picked up by industry zeitgeist IG page – Eye Candy, where it received ‘25k Likes’ in three days.